What are the Techniques of SEO & Tools of seo in Digital Marketing?

        TECHNIQUES OF SEO IN DIGITAL MARKETING

Search engine Optimization (SEO) can be done in three ways choice is yours which strategy you will Follow for your Website to get it Ranked On Google. However, There are pros and cons of each of them. So, in this Blog You will get to know the THREE TECHNIQUES OF SEO in Online Marketing and which one will be beneficial for you to achieve your website Goal

So, Here Comes the First One.

1. White Hat Technique

White Hat technique Of SEO can be defined as, Building a strategy to rank your Website on Search engine by following all the guidelines of Google and focusing on a long term Goal for your website Ranking.

In this SEO strategy we actually focus on website Ranking for a long term and because of that we don't see results instantly it takes time but stay longer than the other two strategies.

You should always follow White Hat Techniques in order to get good Results for your Hard work.

White Hat Techniques Includes

.Authentic Content

.Researched and Keyword Density.

.Mobile Friendliness of the website

When you will Follow all these things Accordingly Your site will start Ranking on Google and will gonna stay there for a long Period of time.

Here is a Chart explanation to show How does White Hat Works...

Grey Hat Technique

Grey hat Technique is a Technique of  SEO in which we create a strategy to rank our website in which we follow only some of the Guidelines of Google and break some of them to rank our site quicker but the Black Hat rank Does not stay longer on the Search Engine it keeps create a Trend of Upward and Downward and there are chances that after a while your website can be Suspended by Google once get caught by the Crawlers.

This Chart is Going to show you How does Your Site Go after applying Grey Hat Technique SEO.

The Black Hat Technique

In this Technique People hardly care about any guidelines of google while doing SEO for their website and web page, yes, that,s why it is known as Black Hat Technique of SEO.

People generally use this Technique to Instantly get ranking on Google but you will be Facing so many big Problems after using this technique on your site SEO.

once Google Bots will recognize this on your Site, google straightly going to Suspend your whole website. Actually it is a Technique which google Doesn't Allow anyone to use but however few People uses it to get results instantly.

This Happens when you apply Black Hat Technique on your Website.

TOOLS OF SEO IN DIGITAL MARKETING.

Here i am going to tell some of the most useful tools of SEO

1.Keyword Planner

 It is going to help you find the right Keyword for your content and Going to show you the searches of the Keyword too, which will be beneficial for your content creation.

2.Google Analytics

Google Analytics actually analyzes all the data of your Website shows you the views per day, Traffic Sources, your Audience and much more.

3. Google Search Console

 Google Search Console helps you in indexing your website pages and URL's so that Google Bots can crawl the page and Content and will be available for the other people too and notifies for all the technical errors on your page or Site.

4. SEO WEB PAGE ANALYZER

 Seo web page analyzer shows you the analysis of your on page SEO and gives you a report on your Keyword, Content Structure, Description and much more.

5. Similar web

Similar web will show you the estimate of your total traffic coming to your website and shows you the sites from where you are getting most of your traffic.


So these were some of the most usable tools while doing SEO there are a lot more like them which i will going to tell you soon in my next posts of Digital Marketing Course.

Stay tuned for learning new skills about Digital Marketing(Online Marketing)

Thank you for Reading this Post 

Shubham Digital Marketing.